AI Policy for Firemill Sweden AB

1. Purpose

Firemill uses artificial intelligence (AI) as a tool to improve efficiency, enhance workflows, and support the quality of our communication, analysis, and administrative processes.

This policy describes the principles governing Firemill’s use of AI and aims to ensure that the technology is used responsibly, transparently, and in compliance with applicable laws and regulations.

2. Fundamental Principles

Firemill’s use of AI is based on the following principles:

Human Responsibility

AI is a support tool and does not replace human judgment. Decisions affecting our business, customers, partners, or users are always made by people.

Transparency

We strive to be transparent about when AI is used to support our work processes. Content published by Firemill may in some cases have been created with the assistance of AI, but it is always reviewed and approved by a human before publication.

Quality and Reliability

AI-generated content may contain inaccuracies, incomplete information, or misleading conclusions. For this reason, all AI-assisted content is reviewed and quality-assured before it is used or published.

Security and Privacy

AI must be used in a manner that protects personal data, business-critical information, and other information subject to confidentiality or specific security requirements.

3. Areas of Use

Firemill may use AI to support activities such as:

– analysing data and marketing performance
– processing and summarising information
– preparing drafts of texts and content
– assisting with technical troubleshooting and support
– documentation and administration
– improving the efficiency of internal processes
The use of AI may evolve over time as new tools, business needs, and regulatory requirements emerge.

4. Responsibility for Content

All material published or distributed by Firemill remains the responsibility of the company, regardless of whether AI has been used in its creation.

AI-generated or AI-assisted content may not be published without appropriate human review. Anyone using AI in work carried out on behalf of Firemill is responsible for ensuring that the content is accurate, relevant, and consistent with Firemill’s values, guidelines, and legal obligations.

5. Personal Data and Data Protection

Firemill processes personal data in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR).

When using AI tools, particular consideration must be given to:

– the protection of personal data
– the protection of confidential information
– the protection of business-critical information
– contractual confidentiality obligations
– Information subject to confidentiality or other specific protection requirements must not be shared with external AI services unless – such use has been assessed as appropriate and compliant with applicable laws, regulations, and internal guidelines.

6. Information Security

AI must be used in accordance with Firemill’s information security requirements.

Employees, consultants, and partners using AI in work for Firemill are expected to:

– use approved or trusted services
– understand what information is shared with external providers
– avoid sharing sensitive or protected information unless necessary
– follow applicable security procedures and internal guidelines

7. Ethical Use

Firemill is committed to using AI responsibly and ethically.

AI must not be used to:

– mislead customers, users, or partners
– create discriminatory, offensive, or harmful content
– knowingly spread false or misleading information
– circumvent laws, regulations, or contractual obligations
– We strive to ensure that AI is used in a way that strengthens trust in Firemill and our products.

8. Compliance and Review

Firemill monitors developments in AI, information security, data protection, and relevant regulations. This policy may be updated when necessary to ensure that it remains relevant and effective.

9. Contact

If you have any questions regarding Firemill’s use of AI or this policy, please contact us using the contact details available on firemill.se.